Ericsson ✕ Voraco
Ericsson
(Sweden)
Brand Activation (Arlanda Airport & Brussels Metro)
Visual Identity Design for Imagine Possible Perspectives
Campaign Key Visuals + Prime Social Posts
2022-2023
A new multi-media platform with insights
from global thought leaders into what the
future could be and how limitless
connectivity will enable it.
Gaining New Perspectives
Joining hands with a global leader on their home ground was monumental. With an ambitious brand activation goal — cascading campaigns for Europe’s who’s who and doing it with certain precision — the Ericsson brief demanded a lot more than flawless artworks. It called for a deeper understanding of brand strategy and marketing objectives. Inspiring us to rise up to a new vantage and see further.
From adapting artworks to crafting visual narratives
In 2016, the global Samsung brand underwent a massive update. With innovative product offerings, led by a new brand expression and design language, the Samsung B2C brand was gaining new heights. However, the communication for the Samsung B2B brand was still stuck in the past, struggling to catch up. Even as their offerings expanded to new products and services for businesses, the messaging and visual designs were too obtrusive. A complex brand guideline made things worse.
That is when we were asked to create a new user-friendly brand identity for Samsung Mobile Business—a series of technology solutions designed to add value to businesses by offering them mobility, security, freedom and flexibility in their operations.
Brand Activation
Digital OOH
From Perspectives to Possibilities
This was big. Beyond brand activations and ATL campaigns, we were entrusted with an opportunity to create a visual identity for Ericsson’s new thought leadership platform— Perspectives.
As Ericsson embarked on a journey to imagine a future with limitless connectivity, the goal for ‘Perspectives’ was to be a vehicle to stretch the brand. And be the brand’s spearhead for creativity. The brief was to push the envelope further and challenge visual perceptions.
And we did just that.
As the overarching B2B strategy evolved, the need for ‘Mobile Business’ descriptor seemed redundant. The identity was always anchored on making everything simple – subtracting the obvious and adding the meaningful. We removed the superfluous gradients and crafted a set of intelligible tools that included a brand tone of voice, a refined typography, a more purposeful use of color, new icons, illustrations, and photography guidelines. These visual and verbal elements provided a comprehensive toolkit for communicating new solutions more effectively.
Starting with Public Safety, we created key visuals for Manufacturing, Banking and e-commerce. We designed imagery for Samsung Business in Workplace Transformation and Collaboration solutions. Further, we created case-studies for showcasing Samsung solutions for the Next Mobile Economy.
With focus and diligence, we stayed true to the brand that we had helped create. And stood up to every challenge, regardless of size or complexity. What unfolded was a set of concepts and solutions that persist till date in their visual influences.
Visual Identity for Imagine Possible Perspectives Campaign Key-visuals
Limitless connectivity.
Unlimited possibilities.
Creativity + Collaboration
With clarity of vision and a genuine respect for the design process, our small team was able to deliver thoughtful designs and impactful campaigns. We learnt how good design is a product of great collaboration.
From setting the tone for Perspectives to creating key visuals and concepts for digital marketing campaigns, we continue to work with Ericsson to help visualize new ideas.
Client: Ericsson, Sweden
Design & Art Direction: Pramod Maharana | Rohit Sawant
Graphic Design: Pramod Maharana | Pallavi Shedge | Chinmay Sawant
Motion Graphics: Pallavi Shedge | Madhav Gopalan
Project Management: Siddhika Narayankar | Ashwin Agarwal
Post Production: Remix | Rohit Sawant
See it Live: linkedin.com/ericsson_imaginepossible
Visit Website: ericsson.com/perspectives
More projects coming soon...
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